Public Relations and Advertising Expertise, which has become the most
popular and popular profession of recent years, draws attention as a
working area which is most needed both in public and private sector.
Today, educating communicators who are capable of using the art of
communication, have become indispensable of public institutions and
organizations and private agencies, have no boundaries in public relations
and publicity, underline the basis of advertising constitute of the basis
of our department.
In order to educate the visionary equipped students who have mastered the
art of communication; in addition to theoretical courses in communication,
public relations, advertising and general culture; theoretical and
practical education through seminars and workshops are presented in
accordance with the education concept of our age.
The departmental education programs are designed to cover the education activities of two different disciplines such as Public Relations and Advertising, as well as the field studies. These programs use the basic techniques of communication, their common purpose is promotion, they apply similar methods in their work but their goals may be different or they can be interpreted differently.
Features of the department
- The language of instruction is Turkish. However, upon request, English
preparatory program is provided. Professional English courses are also
offered within the program.
- The leading names in public relations and advertising sector share their
knowledge and experiences with the students in the seminars organized once
a week.
- Students will have enough knowledge about the theories and practices in
the field of Public Relations and Advertising.
- Students are prepared for the work life by offering practical
opportunities with the workshops.
- The 30-day internship, which is compulsory within the scope of the
training program, is allowed to be transformed into practice in the field
of study
- The students are required to prepare a graduation project in the final
year and to be prepared in a manner appropriate to the theoretical and
practical knowledge, and to create a difference in the sector with
qualified projects.
- In the case that the necessary criteria are provided to the department
students, it is possible to provide double major or minor education on
demand.
The graduates of the department have the opportunity to find jobs in all
areas of Public Relations and Advertising (Communication director /
coordinator, press relations, media planning, event manager, copywriting,
producer, planner, designer) in both public and private sectors.
Program Mission and Goals
As the Public Relations and Advertising Program, our goal is to educate individuals who are firmly committed to professional ethics,
who are aware of their responsibilities towards society and the world they live in, who are equipped with the knowledge and skills required by the sector,
and who can develop effective strategies in the field of public relations and advertising.
Our program provides students with in-depth knowledge in key areas such as corporate communication, media planning, brand management, crisis communication and digital marketing.
In addition to theoretical education, our curriculum is supported by practical applications and projects, allowing students to gain real-world experience.
In this way, our graduates can build competitive and successful careers in both national and international arenas.